Online Banner Advertising

Online banner advertisements are rectangular advertisements which appear on websites and vary a lot in the way they look and what they are about. But they all share the same common objective to encourage a viewer to click on the ad and then be taken to the advertisers website or squeeze page.

Banner ads are available in many different sizes and are measured in ‘pixels’. A pixel is the smallest unit of colour that makes up images on a computer screen. Popular sizes are long banners that run horizontally across the page (full banner at 486 x 60 pixels), large square box banners normally located at the side of the page (250 x 250 pixels) and button banners, normally with several grouped together (125 x 125 pixels).

The size of ad banner you choose fro your work from home online business is dependent on your budget, the position of the banner in the website, the amount of traffic to the website and how long the banner will be online.

What Makes a Banner Ad Effective?

As with all advertising, an effective banner ad is the product of a number of different elements.

Firstly, your banner ad must be congruent with the website. In other words, if your work from home online business is about helping people to make money online it is doubtful that you will have much response if you place your banner on a website about dog training.

The objective of the banner ad is to ‘sell the click’. Make sure that your message is about a want, desire or concern about your product or service, so that viewers are encouraged to click on the ad to find out more. Ideally, you want to aim at receiving one to five leads per day from a banner advertisement. ทำป้าย

Do not use loads of busy graphics and, although this sounds odd, do not try to sell – use your message as a solution to a problem. For example, if your work from home online business is about weight loss you could say something like “If you want to loose weight but can’t – click here for the proven method that has helped thousands of people”.

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